Not Just a Story, but a dream

What is it about stories, anyway? Anthropologists tell us that storytelling is central to human existence. That it’s common to every known culture. That it involves a symbiotic exchange between teller and listener — an exchange we learn to negotiate in infancy.

“Facts and figures and all the rational things that we think are important in the business world actually don’t stick in our minds at all,” says Nick Morgan, author of Power Cues. But stories create “sticky” memories by attaching emotions to things that happen.

We narrate inspiring stories of famous American entrepreneurs which will inspire millions to follow their paths.